It’s a company with a loyal following to rival almost any brand, and everyone in college admissions is buying it. Slate is the technology of choice that admissions offices use to read applications and manage every interaction that students make with that office, from mailing list subscription to every click on an email to admission notification.

I talk to Technolutions/Slate CEO Alexander Clark about his personal path to creating Slate, why it’s so popular among admissions offices, and where it’s headed. We also discussed any would-be rivalry with Naviance, the phenomenon that is the Slate Summit, digital privacy issues, and how Slate figures into the conversation around “demonstrated interest.”

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